Together, SEO and content marketing make a powerful duo. Both are essential components for any effective digital marketing effort, as they mutually fuel one another. To put it simply, content marketing is advertising through the use of content. It serves as the foundation for any and all digital advertising efforts. Social media can help drive traffic to that blog post from last week, but search engine optimization is the real rocket fuel of most content marketing.
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How do SEO and content marketing services in India support one another?
SEO, or search engine optimization, is the practice of enhancing a website’s usability and visibility in search engine results. However, content marketing is a subset of inbound marketing that focuses on guiding a website visitor toward a decision through the use of relevant, engaging, and informative material.
Although these two may appear to be diametrically opposed, it is possible to develop a content marketing plan for SEO—that is, a strategy that helps your website rank higher for more keywords and reach more customers.